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Which of the following is NOT typically a component of customer experience?

  1. Emotional interactions with services

  2. Functional interactions with services

  3. Organizational financial reports

  4. Perceived outcomes from service consumption

The correct answer is: Organizational financial reports

The component that is not typically associated with customer experience is organizational financial reports. Customer experience primarily revolves around how customers interact with and perceive the services provided to them. This includes emotional interactions, which capture the feelings and sentiments customers have during their engagement with a service, and functional interactions that focus on the utility and effectiveness of the service itself. Additionally, perceived outcomes refer to how customers evaluate the results they achieve from consuming the service, which heavily influences their overall experience. In contrast, organizational financial reports are internal documents that reflect the financial performance of a business and are not relevant to the individual experiences customers have with the products or services they utilize. These reports focus on metrics such as revenue, expenses, and profitability, which do not directly inform or affect the customer's emotional or functional interactions with the service. Thus, they do not contribute to shaping the customer experience.